How Much Should a Tradesperson Pay for a Website? (2026 UK Guide)
Vertex Web Solutions · 22 April 2026
If you've ever asked three people what a website costs and got three wildly different answers, you're not going mad — the range really is that big. Here's a straight breakdown for tradespeople.
The honest price ranges
For a UK trade business in 2026, a website typically falls into one of these buckets:
- DIY builders (Wix, GoDaddy): ~£10–20/mo. Cheap, but you build and maintain it, and they rarely rank on Google.
- A cheap freelancer: £300–800 one-off. You get a site, but usually no Google setup, no ongoing help, and no guarantee it brings work.
- A done-for-you trade specialist: a setup fee plus a monthly retainer (often £97–£497/mo) that covers hosting, Google Business Profile, SEO and ongoing optimisation.
Why the cheapest option usually costs the most
A website that nobody finds isn't cheap — it's £0 of return on whatever you spent. The thing that actually makes a website pay is whether it's connected to how people find you: your Google listing, local search, and a layout built to turn a visitor into a phone call. A £400 site that sits on page 5 loses to a properly set-up one every time.
What you should actually be paying for
Don't pay for "a website." Pay for enquiries. The right question isn't "how much is the site" — it's "what's a job worth to me, and how many extra jobs does this need to bring before it's paid for itself?" For most trades, one or two extra jobs a year covers it. Anything beyond that is profit.
The bottom line
Budget for a system, not a one-off file. A professional site, your Google profile set up properly, and someone keeping it working — that's what turns spend into booked work. If a quote doesn't mention getting you found on Google, it's only half the job.